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The Wise Exit

Weekly strategies for building your company towards a successful exit.

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Brian Dukes

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Why Change the Playbook That Got You Here?

Aug 20, 2026

•

3 min read

Why Change the Playbook That Got You Here?

What founders get wrong about selling alone

Brian Dukes
Exitwise Admin
Brian Dukes, +1
The Role Your Business Is Missing

Aug 13, 2026

•

3 min read

The Role Your Business Is Missing

And why it could cost you millions at the exit

Brian Dukes
Exitwise Admin
Brian Dukes, +1
The Second Bite of the Apple

Aug 6, 2026

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3 min read

The Second Bite of the Apple

What rollover equity really costs you in control

Brian Dukes
Exitwise Admin
Brian Dukes, +1
We're Going Back to Basics

Jul 30, 2026

•

2 min read

We're Going Back to Basics

Why do you even need an M&A team in the first place?

Brian Dukes
Exitwise Admin
Brian Dukes, +1
Run Your Business Like You’re Always in an Earnout

Jul 23, 2026

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3 min read

Run Your Business Like You’re Always in an Earnout

You don't need a deal on the table to run your business like one is.

Brian Dukes
Exitwise Admin
Brian Dukes, +1
One of the Biggest Disconnects We See Before a Sale

Jul 16, 2026

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4 min read

One of the Biggest Disconnects We See Before a Sale

Your Vision Isn't What They're Buying

Brian Dukes
Exitwise Admin
Brian Dukes, +1
10 Founders Walked Us Through Their Exits. Here's What They All Had in Common.

Jul 9, 2026

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6 min read

10 Founders Walked Us Through Their Exits. Here's What They All Had in Common.

The themes that kept surfacing, deal after deal, industry after industry

Brian Dukes
Exitwise Admin
Brian Dukes, +1
Why Patience Wins in M&A

Jul 2, 2026

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3 min read

Why Patience Wins in M&A

What most founders get wrong when a buyer pushes back

Brian Dukes
Exitwise Admin
Brian Dukes, +1
Why Signing the LOI Is the Riskiest Part of Your Exit

Jun 25, 2026

•

3 min read

Why Signing the LOI Is the Riskiest Part of Your Exit

What happens to your leverage the moment you enter exclusivity

Brian Dukes
Exitwise Admin
Brian Dukes, +1
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The Wise Exit

The Wise Exit

Weekly lessons on how to prepare your business for a successful exit.


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